THE IMPACT OF CULTURE AND CULTURAL DIMENSIONS ON STUDENTSʼ E-MAIL CORRESPONDENCE – A PILOT STUDY

Vesna Ž.  Bogdanović; Alenka J.  Tratnik; Dragana M.  Gak

doi:10.21618/fil2124103b

Autori

Vesna Ž. Bogdanović Univerzitet u Novom Sadu Fakultet tehničkih nauka
Alenka J. Tratnik Univerzitet u Mariboru Fakultet organizacionih nauka
Dragana M. Gak Univerzitet u Novom Sadu Fakultet tehničkih nauka

DOI:

https://doi.org/10.21618/fil2124103b

Ključne reči:

poslovna prepiska na engleskom jeziku, kulturne dimenzije, imejl uvodi, studentski imejlovi, distanca moći

Apstrakt

U savremenom društvu imejl prepiska između nastavnika i studenata uobičajena je i prilično česta. Onlajn komunikacija pruža studentima mogućnost da direktno pišu svojim profesorima. Neki studenti poštuju pravila pisanja imejlova i formalnog stila, dok drugi pišu i postavljaju pitanja u stilu koji podseća na govorni, a ne na pisani akademski jezik. Čitajući njihove imejlove, nastavnici su redovno iznenađeni nivoom znanja, neznanjem i ličnim uverenjima (tzv. „upravljanje odnosima“, termin koji je uvela Spenser-Outi (Spencer-Oatey 2000)) koje studenti pokazuju dok pišu imejlove svojim nastavnicima. Profesori poslovnog engleskog jezika su još više iznenađeni jer uče svoje studente tipičnim i uobičajenim oblicima profesionalne korespondencije između dve zainteresovane strane. Cilj rada je pokušaj da se odgovori na pitanje utiču li kultura i kulturne dimenzije (defnisano Hofstedovom (Hofstede 2001) dimenzijom visoke i niske distance moći) na profesionalnu korespondenciju između nastavnika i studenata, kako u pogledu predložaka, tako i jezika (maternjeg ili engleskog). Korpus imejlova sadrži 100 imejlova, 50 koje su slovenački studenti napisali na engleskom ili slovenačkom i 50 imejlova koje su srpski studenti napisali na srpskom ili engleskom jeziku. Istraživanje pokazuje njihov izbor imejl predloška, izbor jezika (maternji jezik ili jezik instrukcija) i izbor normi koje se odnose na učtivost i distance moći, sa fokusom na pozdrave, formalnost, učtive izraze i direktnost. Rezultati će ponuditi poređenje struktura imejlova studenata i nastavnika na različitim jezicima – videće se da slovenački studenti prate nove kulturološke standarde i pišu neformalne imejlove uz indirektno obraćanje, dok srpski studenti nastavljaju da koriste formalne oblike obraćanja u imejlovima uz i dalje nemodifkovane kulturne dimenzije.

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