BECOMING A PIONEER IN AN INITIATION CEREMONY IN SERBIAN ABC BOOK (1974)

Authors

  • Nataša N. Puškar

DOI:

https://doi.org/10.21618/fil2022143p

Keywords:

social semiotics, pioneers, Jugoslav People's Army, Serbian ABC book, actor, vector, goal

Abstract

This article analyses visual representation of becoming a pioneer in a Serbian ABC book (1974) by using the social semiotics approach. The analysis deals with visual representations of pioneers with Tito and the ceremony of becoming a pioneer. Narrative representations are determined as action process with separately analysed actors, interactors, vectors, goals and means. The Modality analysis showed that ceremony of becoming a pioneer is a kind of initiation, a way of stepping into the world of adults. Pioneer’s hats are represented by the colour green, instead of blue, which serves as a connection with partisans who liberated the country in the Second World War. This sends the message that every pioneer is a partisan descendant and also a potential member of the Jugoslav People’s Army.

References

Duda, Igor (2015), Danas kada postajem pionir, djetinjstvo i ideologija jugoslavenskoga socijalizma, Zagreb – Pula: Srednja Europa – Sveučilište Jurja Dobrile.

Halliday, Michael Alexander Kirkwood (1978), Language as Social Semiotics: the social interpretation of language and meaning, London: Edward Arnold.

Kress, Gunther and Teo Van Leeuwen (2006), Reading Images, The Grammar of Visual Design, Taylor and Francis e-Library.

Stojić Janjušević, Desanka, Vladimir Milardić i Božidar Timotijević (1974), Moja prva knjiga, Bukvar za prvi razred osnovne škole, treće izdanje, Beograd: Narodna knjiga.

Van Leeuwen, Teo (2005), Introducing Social Semiotics, Taylor and Francis e-Library.

Vojna enciklopedija, 4. dio, Jakac–Lafet, drugo izdanje (1972), Beograd: Vojnoizdavački zavod.

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Published

2020-12-31

How to Cite

N. Puškar, N. (2020). BECOMING A PIONEER IN AN INITIATION CEREMONY IN SERBIAN ABC BOOK (1974). PHILOLOGIST – Journal of Language, Literature, and Cultural Studies, 11(22), 143–152. https://doi.org/10.21618/fil2022143p